With tongue-in-cheek taglines like “They informed us you’re single in NYC” and “We compensated for you to see this ad,” Ello's first-ever promotion plans to use the individual information that Facebook or myspace provides to its promoters to make Facebookers well aware of how much the online group knows about their lifestyles.So if Facebook or myspace has felt that you're an enthusiastic walker, you might see an picture of a woodlands pathway with a advertising that says "Backcountry, not ads." Or if you've mentioned attention in it in photography, Ello will attraction that "Photography is better without ads."In the coming several weeks, Ello plans to move out the way to other public networking sites like Tumblr, Tweets and Pinterest and even some physical advertisements and road paper prints.The organization's technique seems to impact up to Facebook or myspace in order to get a piece of the same attention.
Despite the compensated potshots and the organization's noisy critique of Facebook's promotion techniques, Ello statements it wants to end the evaluations to its giant competing. The start-up, which is authorized under the culturally accountable brand of a "benefit organization," wishes to position itself as an arty simple system that serves innovative types."The press created this catfight last fall — the catfight amongst public networking sites — placement us as the anti-," Rene Alegria, Ello's primary promotion official, informed Mashable a few several weeks ago. "That's not what we stand for ... What we're working toward is galvanizing the innovative group."
