Tim Cook reveals why Apple is obsessed with gold - Tech Crunch

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Monday 22 June 2015

Tim Cook reveals why Apple is obsessed with gold

Apple's recent attraction with gold-colored editions of its items is indeed a reaction to choices in China suppliers.Apple CEO Tim Prepare told Bloomberg Businessweek that the organization takes China preferences into consideration when launching new iPhones, iPads and MacBook.

Of course, Apple organization has to consider Oriental shade scheme choices. In Apr, higher China suppliers — which includes China suppliers, Taiwan and Hong Kong — exceeded European countries to become Apple's second-largest market after the U.S.

In Oct, Prepare said the organization organized to more than double the number of Apple organization stores in higher China suppliers from 15 to 40 within the next two years.

 Unusual described in details, gold, black and gold are shades associated with high-class in Japan. In fact, it's probably true to say that gold is the worldwide shade for high-class.

Apple first examined the rich waters with the gold iPhone 5S in 2013. It then launched a gold iPhone 6 and 6 Plus, followed by a gold iPad Air 2 and iPad small 3, and most recently, the gold MacBook.

While those items are merely gold-colored (aluminum anodized to look gold), Apple organization also offers 18-karat gold Apple organization Watches in the Version collection. Those have also proven to be a huge hit with customers, especially in China suppliers. Almost soon after Apple's 18-karat gold Apple organization Observe Versions were available for preorder, they sold out in China suppliers.

The next iPhone is said to come in increased gold. Apple organization currently offers an 18-karat increased gold Apple organization Observe starting at $10,000.

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